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Crypto in 2024: The New Gold

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Crypto in 2024: The New Gold

Mathew Kings

Mathew Kings

January 19, 2026
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Crypto in 2024: The New Gold

From "Magic Internet Money" to the New Financial Architecture

Remember 2017? When Bitcoin was either going to zero or "to the moon," and every other conversation was about Lambos and "number go up"? The crypto landscape has undergone multiple hype cycles, each leaving behind something valuable. We're now entering what might be the most important phase yet: the utility phase.

But make no mistake—this doesn't mean volatility has disappeared or that scams have vanished. It means real-world applications are emerging alongside the speculation.

The Two Crypto Worlds That Coexist (And Often Collide)

World 1: The Speculative Casino

  • Meme coins with dog-themed branding

  • Leveraged trading and perpetual swaps

  • "Influencers" shilling undisclosed paid promotions

  • Price charts dominating all conversations

World 2: The Infrastructure Builders

  • Bitcoin as digital gold and sovereign store of value

  • Ethereum as a global settlement layer

  • Layer 2 solutions making transactions affordable

  • Real businesses building on blockchain rails

The tension between these two worlds defines crypto's growing pains. The key is understanding which world you're participating in at any given moment.

What's Actually Working in 2024

1. Bitcoin: The Unshakeable Digital Hard Money

Post-2024 halving, Bitcoin continues to prove its core thesis:

  • Institutional adoption through spot ETFs has opened floodgates of traditional capital

  • Nation-state adoption continues (El Salvador still hodling, others exploring)

  • Store of value narrative strengthening amidst global monetary uncertainty

  • Security budget remains robust at $20B+ annually

The big question: Can Bitcoin evolve beyond "digital gold" to become a medium of exchange?

2. Ethereum & The Rollup-Centric Roadmap

The Merge was just the beginning. Ethereum's shift to a rollup-centric roadmap means:

  • Base fees dropping dramatically (sub-$0.01 transactions via L2s)

  • Specialized chains emerging for gaming, social, DeFi

  • Account abstraction making crypto wallets usable by normal humans

  • Real revenue being generated by the network ($2B+ annually)

3. DeFi: From Yield Farming to Financial Plumbing

Decentralized Finance has matured beyond unsustainable APY promises:

  • Real-world asset tokenization (Treasury bonds, real estate, invoices)

  • Institutional-grade infrastructure emerging

  • Cross-chain interoperability improving (though still a work in progress)

  • Regulatory clarity slowly taking shape in some jurisdictions

4. The Rise of Social & Consumer Crypto

  • Friend.tech showed demand for social tokenization

  • Farcaster demonstrates decentralized social can work at scale

  • NFTs evolving from PFP speculation to membership, tickets, and digital-physical hybrids

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